SONY A7r VI
You're spot on—Sony is gearing up to announce two new cameras within the next 3–4 months, according to credible rumor sources. Here's what we know so far, drawn from the latest whispers and speculation:
What We Know So Far
1. Sony Has Registered Two New Camera Codes
On May 29, 2025, Sony Alpha Rumors highlighted that Sony had registered multiple new camera model codes in China:
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WW697160 (manufactured in Japan): Likely indicates a high-end model such as Sony A7S IV, RX1R III, or A7r VI.
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WW084220 (manufactured in Wuxi): Points to a mid- to low-range model, possibly the ZV-E1 II or the A7 V.
Sony Alpha Rumors
These registrations align with the expectation of two separate camera announcements—including one high-end and one more consumer-oriented model.
2. Details About the Cinema-Style Camera (Possibly the FX2)
Speculation suggests one of the new cameras is intended for video professionals—potentially the Sony FX2. Rumored specs include:
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A 33 MP full-frame sensor, possibly shared with the A7 IV / A7C II.
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Inclusion of Sony’s AI Processing Unit for enhanced autofocus, subject detection, and tracking.
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A redesigned EVF, reportedly similar in size and resolution to that of the Fujifilm GFX100.
Imaging Resource
3. What the Mid-Range or All-Purpose Model Could Be
The other model is thought to be aimed at creators or general hybrid shooters. The most plausible candidate here is the Sony A7 V, expected to deliver:
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A 44 MP full-frame sensor.
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High-speed 4K/120fps video capability.
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AI-powered autofocus, possibly with auto framing features like those in the ZV-E1.
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4. A Broader 2025 Outlook for Sony's Cameras
Beyond the immediate rumors, multiple sources point to a busy Sony lineup in 2025, including:
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A potential A7 S IV and FX3 II targeting videographers
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Industry guides and rumor roundups frequently cite the A7 V as the next likely refresh for the A7 series.
TechRadar+1The New Camera.
Summary of What to Expect
| Camera Type | Rumored Identity | Highlights |
|---|---|---|
| High-end cine/pro model | FX2 or equivalent | ~33 MP, AI features, enhanced EVF |
| Mid-range/full-frame | A7 V or ZV-E1 II | ~44 MP, 4K/120fps, AI autofocus |
What’s Next?
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Look for an official announcement from Sony between June and September 2025—right in line with the registration timeline.
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Once details surface, we can dive deeper into specs, performance, and comparisons with existing Sony models like the A9 III or A1 II.
Want to explore how these rumored models stack up against Sony’s current lineup or competing cameras like Canon or Nikon? I’d be happy to analyze!